For his first public apparition at the Keynotes for iPhone 4S, Tim Cook looked like Steve Jobs… a man in dark, casual clothes walking around a stage telling the world about how wonderful his company and its products are.
But appearances are misleading… Apple's new boss recognized that this was his first launch since taking over, as if to say, "be gentle with me". After, he talked about stats in the familiar manner with new shops in Asia, more Macs sold and so on.
Just one statistic did not look so great - the iPhone has just 5% of global phone sales, although its share of the smartphone market is much higher.
Mr Cook's point was that the whole market is going to be smart - so there is plenty for Apple to aim at.
But then just as we were waiting for the big reveal, Tim Cook left the stage and handed over to a succession of his colleagues.
It’s the first change after Steve Jobs; Tim Cook gives importance to the real makers of Apple’s products. Is he more discreet and friendlier? Yes, for now. It is better? We don't know...
At the end, Tim Cook finally came back on stage to tell us that Apple was not about the individual products, more about how they all worked seamlessly together.
Do you prefer an almighty CEO or a social and respectful CEO?
But appearances are misleading… Apple's new boss recognized that this was his first launch since taking over, as if to say, "be gentle with me". After, he talked about stats in the familiar manner with new shops in Asia, more Macs sold and so on.
Just one statistic did not look so great - the iPhone has just 5% of global phone sales, although its share of the smartphone market is much higher.
Mr Cook's point was that the whole market is going to be smart - so there is plenty for Apple to aim at.
But then just as we were waiting for the big reveal, Tim Cook left the stage and handed over to a succession of his colleagues.
It’s the first change after Steve Jobs; Tim Cook gives importance to the real makers of Apple’s products. Is he more discreet and friendlier? Yes, for now. It is better? We don't know...
At the end, Tim Cook finally came back on stage to tell us that Apple was not about the individual products, more about how they all worked seamlessly together.
Do you prefer an almighty CEO or a social and respectful CEO?
To my mind social responsibility is very important for such brands as Apple. A social responsible brand has a much stronger competitive advantage comparing to its competitors. If apple is willing to keep its loyal customers it should take care of its "responsible" brand image.
RépondreSupprimerSteve Jobs was unique...no one can replace him. Apple built its image on THE MAN...which could be bad for the company now he's gone.
RépondreSupprimer