Apple focuses on users with customer experiences, as the central strategy, always targets people, not market.
Target of people
1) Creative Professionals in media and design industry
At first Apple's strategy when launching products was to target the media and the design industry, in order to help them dealing with professional task. Apple develops professional applications and softwares such as Aperture, Final Cut Studio and Logic Studio for photographer, music and movie producer.
2) Engineering expertise
Beside the hardware device, Apple also provides different software solutions in Medical, Visualization, Genomics, Chemistry, Microscopy fields, and support Mac OS X, Windows and Linux system for running all the research application.
3) Business people
Apple has set up many useful tools for business users to monitor and to schedule their business activities. Furthermore, it had updated its MobileMe into iCloud service for business people to be able to manage profiles, communication and information and to share. For business people's convenience, Apple also supports Microsoft Exchange Server to keep all they need as before.
4) Education people
Apple offers special discount for education purpose users, and provide different applications and technologies for teaching and learning support. Beside, Apple has been implementing partnerships with school and even set up experience stores in university.
Marketplace targets - North America, Europe, Japan and Asia-Pacific
Apple Store global deployment
| State | Number／Quantity | Year | Month |
| USA | 245 | 2001 | May |
| Japan | 7 | 2003 | November |
| UK | 33 | 2004 | November |
| Canada | 22 | 2005 | May |
| Italy | 9 | 2007 | March |
| Australia | 13 | 2008 | July |
| China | 5 | 2008 | June |
| Switzerland | 3 | 2008 | September |
| Germany | 7 | 2008 | December |
| France | 2 | 2009 | November |
| Spain | 3 | 2010 | September |
| Hong Kong | 1 | 2011 | September |
| Netherlands | Opening Soon | ||
| WHERE DO YOU THINK WILL BE THE NEXT? | |||
· Sources from Apple website and Samsung Economic Research Institute Beijing Representative Office.
Apple has become a really global brand ! Its success is spectacular! I really hope that this success will last...
RépondreSupprimerApple's main strategy is Internationalisation, and I would say that the company targets market as well as it targets people and respond to their dreams more than their needs.
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