Great Appearance
The iProducts are always very good looking. For example iPod shuffle and iPod nano offer seven bright colors with sliver, black, blue, green, yellow, pink and red. It’s very simple but fashion. The Mac air is the thinnest laptop in today’s notebook market. With width of only 11.8’’ and height of 0.68’’, it’s just 1.08 kg light. Its sleek surface is faireshaped and durable. The iMac’s all-in-one beautifully package with wireless keyboard and mouse make your desk more orderly and clutter-free. The modern appearance of iProduct is really attractive for people who care about style.
Operation Experience
Recently, Apple has launched the new operating system OX S Lion for Macs and iOS 5 for iPhone, iPad and iPod touch. Those new systems are much more intuitive, fast, powerful than Windows from Microsoft and Android from Google. Besides, there are thousands of software provided in the Mac App store, sorted by featured, top charts, categories with paid and free. Furthermore, it’s very user friendly, and quite different from the other background system, it’s just a click to both install and update application during all the process. In addition, Apple also offers the iCloud for iproduct user for helping integrate the information between your apple devices more conveniently.
Security System
Operating system such as Microsoft, Apple’s latest operating system OS X Lion phone is more security than Windows’ system. It has less bug and leaks, and harder to get in the background system.
It’s cool!
Another one of the main motivations of buying an iProduct is: it’s cool! Apple has built itself an advanced image successfully and it did a great marketing job to make the iProduct with the cool label. They had put it into people's consciousness that Apple is cool, advanced, high tech, having an iProduct make you looks cool. People are willing to pay more for this cool label even it’s much more expensive than other digital products.
What’s your purchase motivation of buying an iProduct? Its appearance? Its function? Its security? Or just because it looks cool?
Customers buy iProducts because it is cool, innovtive and lets people be a part of today's generation. Customers also find that Mac cpmputers batteries are better thank PCs, which means that technical caracteristics are taken into account as well.
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