What next for Apple after Steve Jobs ?

Hello Apple addicts, welcome to our blog dedicated to the Apple brand and especially to the influence of its creator: Steve Jobs!

In this blog, you will find a lot of information about the firm Apple. We will try to add interesting content, and to gather as much information as possible.

Articles, videos, quotations and debates will be our agenda!

We wanted to launch our blog in the upcoming weeks...but the shock we had about Steve Jobs' death made us think: "we should start our blog as soon as we can" as it is -unfortunately- a hot topic...

Do you think Apple will survive from this? Do you think Steve Jobs is irreplaceable?

We are really interested in your participation, the purpose of this blog is INTERACTION. Please do not hesitate to discuss everything you want about Apple!

Cheers!

NB: you can comment either in French or in English.


dimanche 27 novembre 2011

How Apple gains the customer emotion?

Gain the heat of customer is the key of marketing, if a company wants to maximize their profit, they must learn to predict and satisfy customer’s need.

The value of a brand does not really come from the brand itself, it comes from the customer. When a product is close to customer’s internal need, and show the concern to customer’s emotions, it can touch and influence customer’s heat, in order to gain customer’s admission and loyalty.

How Apple achieves this goal, and gains the brand value from customer?

First, from external to internal, as Apple’s digital product, everything from its appearance and feeling, it is the really good model of an experience product. Its design, shape, color and material can bring customer very different user experience and emotions, and help customers understand their innovation idea. In the customer experience, Apple did extremely well with their own retail store. It provides a space for involve in product, in order to gain more user experience, besides it is a place to express brand image and value too.

Secondly, from product display to product worship. Furthermore, besides the user experience in retail store, Apple utilizes social media very well. Its confidence policy, make the Apple’s fans dying to buy the new launch product. Apple increases its worship to customer, make the customers proud of using the iProducts, believe themselves are ‘applers’, they are different. All of those elements involve in customer emotion, and contribute to customer loyalty.

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