What's next for Apple ? Quel avenir pour Apple ?: Co-Branding

What next for Apple after Steve Jobs ?

Hello Apple addicts, welcome to our blog dedicated to the Apple brand and especially to the influence of its creator: Steve Jobs!

In this blog, you will find a lot of information about the firm Apple. We will try to add interesting content, and to gather as much information as possible.

Articles, videos, quotations and debates will be our agenda!

We wanted to launch our blog in the upcoming weeks...but the shock we had about Steve Jobs' death made us think: "we should start our blog as soon as we can" as it is -unfortunately- a hot topic...

Do you think Apple will survive from this? Do you think Steve Jobs is irreplaceable?

We are really interested in your participation, the purpose of this blog is INTERACTION. Please do not hesitate to discuss everything you want about Apple!

Cheers!

NB: you can comment either in French or in English.

dimanche 20 novembre 2011

Co-Branding

For Christmas Apple proposes partnerships with such known brands as Louis Vuitton, Swarovski, Michael Kors, Marchal Bergman etc.

Prestigious Brands are selling accessories for Apple Macs, iPads and iPhones and thus creating marketing synergy.

These interesting co-brandings will help Apple and its partners with generation of royalty income, more sales income, greater customer trust on the product, wide scope due to joint advertising and better product image by association with another renowned brand.

Does this co-branding contain any risks? For example if a customer associates any adverse experience with a constituent brand, may it damage the total brand equity? Or Apple is too strong and can face any risk?